4 Steps to Creating Your Marketing Plan

4 Steps to Creating Your Marketing Plan

Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four simple steps. Drum roll, please…     Step 1: Define the Goal Your marketing goal...
Developing an Integrated Financial Strategy

Developing an Integrated Financial Strategy

This is the second in a two-part series. Click here to read part one. Financial strategies meet organizations where they are (i.e. their strategic financial position on the Continuum of Financial Function) and help prepare them for their next level of success, whether...
What is Your Strategic Financial Position?

What is Your Strategic Financial Position?

Board members, Executive Directors, and senior nonprofit leaders have many responsibilities, but perhaps none is more important or pressing than financial management. Unfortunately, responsibility for managing the organization’s finances is too often shifted to a...

Five Trends to Watch

Reflections on LTA Rally and the American Farm Land Trust Annual Conferences This past fall I attended both the Land Trust Alliance Rally in Providence, Rhode Island, and the American Farm Land Trust Annual Conference in Lexington, Kentucky. I was struck by the...

Applying the Integrated Strategy: Part 3 – Capacity

This series of posts provides an overview of how A New Integrated Strategy for Success and Sustainability: The Impact Model applies to the unique issues and challenges of land trusts engaged in working lands conservation. In this post, we will look at how the third...