4 Steps to Creating Your Marketing Plan

4 Steps to Creating Your Marketing Plan

Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four simple steps. Drum roll, please…     Step 1: Define the Goal Your marketing goal...
What’s Marketing? It Might Not Be What You Think

What’s Marketing? It Might Not Be What You Think

Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work.   We regularly receive calls from organizations who want to reach new audiences or more deeply engage their current members, donors, volunteers,...
Shelli’s 5 Golden Rules of Marketing

Shelli’s 5 Golden Rules of Marketing

As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
Education VS Marketing

Education VS Marketing

Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public health agencies that have chronic disease prevention education programs Issue...
Constituent-Centered Case Study

Constituent-Centered Case Study

Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the tour, the Ranch has continued to act in a truly constituent-centered fashion as they work to...