4 Steps to Your Marketing Plan

4 Steps to Your Marketing Plan

Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four simple steps. Drum roll, please…     Step 1: Define the Goal Your marketing goal...
What’s Marketing? It Might Not Be What You Think

What’s Marketing? It Might Not Be What You Think

Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work.   We regularly receive calls from organizations who want to reach new audiences or more deeply engage their current members, donors, volunteers,...
Shelli’s 5 Golden Rules of Marketing

Shelli’s 5 Golden Rules of Marketing

As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
Constituent-Centered Case Study

Constituent-Centered Case Study

Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the tour, the Ranch has continued to act in a truly constituent-centered fashion as they work to...
6 Steps to Your Marketing Plan

6 Steps to Your Marketing Plan

A 2019 update to this post, which was first published in 2013, can be found here – 4 Steps to Your Marketing Plan! This post is the third in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part...