Constituent-Centered Case Study

Constituent-Centered Case Study

Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the tour, the Ranch has continued to act in a truly constituent-centered fashion as they work to...
6 Steps to Your Marketing Plan

6 Steps to Your Marketing Plan

This post is the third in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health Practice and here to read part two: Shelli’s 4 Golden Rules of Marketing....
Shelli’s 4 Golden Rules of Marketing

Shelli’s 4 Golden Rules of Marketing

This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health Practice. There is much for public health professionals to learn from...
Social Marketing: A Fundamental Public Health Practice

Social Marketing: A Fundamental Public Health Practice

I am teaching a class at the Colorado School of Public Health on nonprofit organizations and public health. The class focuses on the role of nonprofits in public health and explores how to manage a nonprofit for success and sustainability. I spent a class sessions on...