The Five Steps of Intensive TA

In public health, technical assistance (TA) ranges from sharing information and data to delivering training or building capacity. When technical assistance is intended to help communities bring about systems change and improve health, the scope and intensity of the TA...

Outcomes, Impact, and Technical Assistance

The field of public health is replete with technical assistance (TA) providers: national and state associations wholly dedicated to technical assistance, state and local public health agencies with technical assistance positions, and health-related nonprofits and...
6 Steps to Your Marketing Plan

6 Steps to Your Marketing Plan

This post is the third in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health Practice and here to read part two: Shelli’s 4 Golden Rules of Marketing....
Shelli’s 4 Golden Rules of Marketing

Shelli’s 4 Golden Rules of Marketing

This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health Practice. There is much for public health professionals to learn from...
Social Marketing: A Fundamental Public Health Practice

Social Marketing: A Fundamental Public Health Practice

I am teaching a class at the Colorado School of Public Health on nonprofit organizations and public health. The class focuses on the role of nonprofits in public health and explores how to manage a nonprofit for success and sustainability. I spent a class sessions on...