Are You Ready for a Business Plan?

Are You Ready for a Business Plan?

Can you answer these questions? If you answered all the questions and you put them all together, do they make sense as a whole?     How does your strategic plan relate to your marketing and communications plan, your fundraising plan, your organizational development...
Why Do NPO’s Need Business Plans?

Why Do NPO’s Need Business Plans?

Do you really need a business plan? When was the last time you took a critical look at all aspects of your organization—your programs or services, your members or constituents, your staffing, your systems? Are you thinking about succession issues? Are your funders...
Shelli’s 5 Golden Rules of Marketing

Shelli’s 5 Golden Rules of Marketing

As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
Education VS Marketing

Education VS Marketing

Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public health agencies that have chronic disease prevention education programs Issue...