Why Do NPO’s Need Business Plans?

Why Do NPO’s Need Business Plans?

Do you really need a business plan? When was the last time you took a critical look at all aspects of your organization—your programs or services, your members or constituents, your staffing, your systems? Are you thinking about succession issues? Are your funders...
Shelli’s 5 Golden Rules of Marketing

Shelli’s 5 Golden Rules of Marketing

As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
Education VS Marketing

Education VS Marketing

Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public health agencies that have chronic disease prevention education programs Issue...
The Myth of Setting Priorities

The Myth of Setting Priorities

One of the most frequent requests we get from executive directors, managers, and employees is to help them set priorities. The request, on the surface, is logical. Somehow, if we just all knew, and agreed to priorities, it would solve the not-enough-time-in- the-day...