Blog 
What’s Marketing? It Might Not Be What You Think
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences or more deeply engage their current members, donors, volunteers,...
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Shelli’s 5 Golden Rules of Marketing
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
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Education VS Marketing
Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public health agencies that have chronic disease prevention education programs Issue...
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The Myth of Setting Priorities
One of the most frequent requests we get from executive directors, managers, and employees is to help them set priorities. The request, on the surface, is logical. Somehow, if we just all knew, and agreed to priorities, it would solve the not-enough-time-in- the-day...
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Implementation and the Practice of Leadership
I’ve been doing this work for more than 23 years with over 750 clients. Guess how many times I’ve been asked some variation of: How do we know this plan won’t sit on the shelf? Short answer? A LOT. In the old days, this question could make me a little defensive...
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Inclusivity in Organizations
Imagine an organization with 35 staff spread across 5 states. As part of their internal discussions on issues related to diversity, equity, and inclusion (DEI), they decide to adopt a flatter organization structure to align with their commitment to operating in a more...
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Distraction Hurts Creativity*
“Most of what we say and do is not essential. If you can eliminate it, you’ll have more time, and more tranquility. Ask yourself at every moment, ‘Is this necessary?” – Marcus Aurelius I don’t know whether or not you think about your work as a creative endeavor, but...
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