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The Marketing Action Plan

In Marketing by Shelli Bischoff

No More Brainstorming How much time have you spent in seemingly endless brainstorming sessions where everyone has a new idea about how to reach the new, the younger, the more …

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Education VS Marketing

In Marketing by Shelli Bischoff

Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public …

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Shelli’s 4 Golden Rules of Marketing

In Marketing by Shelli Bischoff

This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health …