Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four …
What’s Marketing? It Might Not Be What You Think
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences …
Shelli’s 5 Golden Rules of Marketing
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think …
Education VS Marketing
Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public …
Marketing, Public Relations, Communications: What’s the Difference?
Recently we’ve received a flurry of calls from clients who want to engage new members, donors, volunteers, advocates, or participants and increase support for their cause. Specifically, they ask us …
Constituent-Centered Case Study
Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the …
6 Steps to Your Marketing Plan
A 2019 update to this post, which was first published in 2013, can be found here – 4 Steps to Your Marketing Plan! This post is the third in a …
Shelli’s 4 Golden Rules of Marketing
This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health …
Social Marketing: A Fundamental Public Health Practice
I am teaching a class at the Colorado School of Public Health on nonprofit organizations and public health. The class focuses on the role of nonprofits in public health and …