Constituent-centeredness is more than an organizational function like Marketing. It is something imbued into an organization’s culture -– woven into every fiber of what it does and how it works.
The Marketing Action Plan
No More Brainstorming How much time have you spent in seemingly endless brainstorming sessions where everyone has a new idea about how to reach the new, the younger, the more …
4 Steps to Creating Your Marketing Plan
Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four …
What’s Marketing? It Might Not Be What You Think
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences …
Shelli’s 5 Golden Rules of Marketing
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think …
Education VS Marketing
Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public …
Marketing, Public Relations, Communications: What’s the Difference?
Recently we’ve received a flurry of calls from clients who want to engage new members, donors, volunteers, advocates, or participants and increase support for their cause. Specifically, they ask us …
Constituent-Centered Case Study
Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the …
6 Steps to Your Marketing Plan
A 2019 update to this post, which was first published in 2013, can be found here – 4 Steps to Your Marketing Plan! This post is the third in a …
Shelli’s 4 Golden Rules of Marketing
This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health …
- Page 1 of 2
- 1
- 2