4 Steps to Creating Your Marketing Plan

4 Steps to Creating Your Marketing Plan

Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four simple steps. Drum roll, please…     Step 1: Define the Goal Your marketing goal...
Must-Have Special Event Tools

Must-Have Special Event Tools

A few months ago we shared the 5 worst reasons to do a special event. There are a lot of ways hosting an event can waste resources or distract an organization from more important work. But, events can also be a powerful tool to raise visibility, funds, and awareness....
The 5 Worst Reasons to do a Special Event

The 5 Worst Reasons to do a Special Event

A special event can do lots of great things for a mission-driven organization. It can bring in needed revenue, deepen connections with supporters, and garner attention from the community. What’s not to love? But the truth is that hosting a special event is also one of...
Where do you want to go?

Where do you want to go?

We’ve all had this conversation, right?: “I don’t know, where do you want to go? “Really, I don’t care where we go. What’s around here? “I don’t know. What are you in the mood for?” …and on, and on, and on. Don’t you just hate that?   Recently I was facilitating...

Fundraising Training Is Not Fundraising

“Sustainable funding is within the reach of every nonprofit organization if they dedicate themselves to making this happen.” “Fundraising training is one of the many ways we can help ensure that you efficiently and effectively grow your operational...