Blog 
The Nonprofit’s Business Plan and the Orchestra’s Musical Score
An organization is a system. When all parts of the system work in harmony, or synergy, with one another, you get a beautifully performing mission-driven organization. When there are organizational components—for example, programs, marketing, and communications, or the...
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Why Do NPO’s Need Business Plans?
Do you really need a business plan? When was the last time you took a critical look at all aspects of your organization—your programs or services, your members or constituents, your staffing, your systems? Are you thinking about succession issues? Are your funders...
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Nonprofit Capacity Building – A Heretical View
Capacity building doesn’t work. It’s a waste of time, money and energy. There... we said it… sorry foundations and all your capacity building money… sorry nonprofits and all your capacity building grants. First, capacity building in the nonprofit sector is a...
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4 Steps to Creating Your Marketing Plan
Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four simple steps. Drum roll, please… Step 1: Define the Goal Your marketing goal...
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What’s Marketing? It Might Not Be What You Think
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences or more deeply engage their current members, donors, volunteers,...
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Shelli’s 5 Golden Rules of Marketing
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
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Education VS Marketing
Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public health agencies that have chronic disease prevention education programs Issue...
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