Welcome to 2020! Imagine that tomorrow you wake up and have magically acquired a new skill or understanding that will help your organization succeed in the new year. What would …
Are You Ready for a Business Plan?
Can you answer these questions? If you answered all the questions and you put them all together, do they make sense as a whole? How does your strategic plan relate …
Building Effective Teams — Takeaways from High Impact Manager Graduates
Last week, graduates of the Spring 2019 High Impact Manager course met via video conference for our three-month check-in. These check-ins are a helpful (and fun!) opportunity to stay connected, …
The Rise of Shared Leadership
Succession planning is everywhere. Conference sessions, webinars, and articles on the topic abound. Given the number of executive directors and CEOs who are retiring, that’s a good thing. But, many …
The Nonprofit’s Business Plan and the Orchestra’s Musical Score
An organization is a system. When all parts of the system work in harmony, or synergy, with one another, you get a beautifully performing mission-driven organization. When there are organizational …
Why Do NPO’s Need Business Plans?
Do you really need a business plan? When was the last time you took a critical look at all aspects of your organization—your programs or services, your members or constituents, …
Nonprofit Capacity Building – A Heretical View
Capacity building doesn’t work. It’s a waste of time, money and energy. There… we said it… sorry foundations and all your capacity building money… sorry nonprofits and all your capacity …
4 Steps to Creating Your Marketing Plan
Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four …
What’s Marketing? It Might Not Be What You Think
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences …
Shelli’s 5 Golden Rules of Marketing
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think …