Constituent-centeredness is more than an organizational function like Marketing. It is something imbued into an organization’s culture -– woven into every fiber of what it does and how it works.
No More Brainstorming How much time have you spent in seemingly endless brainstorming sessions where everyone has a new idea about how to reach the new, the younger, the more …
Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four …
Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work. We regularly receive calls from organizations who want to reach new audiences …
As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think …
Education is all over the nonprofit and public sectors but is it the same as marketing. For example: Land trusts that include educational efforts in their community conservation work Public …
Recently we’ve received a flurry of calls from clients who want to engage new members, donors, volunteers, advocates, or participants and increase support for their cause. Specifically, they ask us …
Last year I wrote about the tour I took at Ghost Ranch in New Mexico and how it was a wonderful example of an organization being truly constituent-centered. Since the …
A 2019 update to this post, which was first published in 2013, can be found here – 4 Steps to Your Marketing Plan! This post is the third in a …
This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health …