What’s Marketing? It Might Not Be What You Think

What’s Marketing? It Might Not Be What You Think

Today’s successful nonprofits realize the need to engage a more loyal and diverse audience to support their work.   We regularly receive calls from organizations who want to reach new audiences or more deeply engage their current members, donors, volunteers,...
Shelli’s 5 Golden Rules of Marketing

Shelli’s 5 Golden Rules of Marketing

As I like to say, marketing is taking all the great work your organization is doing and getting people to care about it as much as you do. Just think about the work you do every day to make our world a better place! As you ponder how marketing can help get others as...
Sharpen Your Saw With Life Balance

Sharpen Your Saw With Life Balance

Have you heard the parable of the woodcutter straining to cut down a tree? His blade is dull, he is exhausted, but he is too busy to stop to sharpen his saw.   Stephen Covey in The 7 Habits of Highly Effective People talks about the need to Sharpen the Saw – to...