4 Steps to Creating Your Marketing Plan
Creating and implementing a marketing plan does not require a business or marketing degree. In fact, you can create an effective marketing plan for your organization or program in four …
The Most Important Metric You’re Not Measuring – Retention Rates
I just completed a set of fundraising strategies for a client and it sent me down and unexpected path. This client’s goal is to double the unrestricted revenue it raises …
Must-Have Special Event Tools
A few months ago we shared the 5 worst reasons to do a special event. There are a lot of ways hosting an event can waste resources or distract an organization …
The 5 Worst Reasons to do a Special Event
A special event can do lots of great things for a mission-driven organization. It can bring in needed revenue, deepen connections with supporters, and garner attention from the community. What’s …
Where do you want to go?
We’ve all had this conversation, right?: “I don’t know, where do you want to go? “Really, I don’t care where we go. What’s around here? “I don’t know. What are you …
Fundraising Training Is Not Fundraising
“Sustainable funding is within the reach of every nonprofit organization if they dedicate themselves to making this happen.” “Fundraising training is one of the many ways we can help ensure …
3 Steps to Evaluate Your Fundraising Campaign (+ 3 Ways to Take it to the Next Level)
I just got off the phone with a client we worked with on a fundraising plan last year. Client: So far our year-end mail and email campaign is up 50% …
Sprinkler Systems and Special Events
My friend Jill* breathed a sigh of relief. She was exhausted from working long hours planning her organization’s annual fundraiser, but she was thrilled with how the event was going. …
Boards, Engagement, and Year-End Fundraising
Last week we posted tips on engaging your board of directors in work outside of regular board meetings. While board members provide service to their organizations in a myriad of …