Strong Organizations = Strong Partnerships
For 18 years, we have had been privileged to work with over 650 organizations and agencies. Our Conservation Impact clients come to us in hopes of building stronger organizations in …
Marketing, Public Relations, Communications: What’s the Difference?
Recently we’ve received a flurry of calls from clients who want to engage new members, donors, volunteers, advocates, or participants and increase support for their cause. Specifically, they ask us …
Planning is not Strategy
Planning is Comfortable. Strategy isn’t. I am a big fan of the Harvard Business Review. Sometimes its articles make me feel cynical; others make me exclaim in delight. But “The …
The Future of Nonprofits
I have been spending a lot of time lately reading about B corps (certified benefit corporations), social enterprise, and social entrepreneurship and thinking about the impacts these new types of …
The Five Steps of Intensive TA
In public health, technical assistance (TA) ranges from sharing information and data to delivering training or building capacity. When technical assistance is intended to help communities bring about systems change …
Outcomes, Impact, and Technical Assistance
The field of public health is replete with technical assistance (TA) providers: national and state associations wholly dedicated to technical assistance, state and local public health agencies with technical assistance …
6 Steps to Your Marketing Plan
A 2019 update to this post, which was first published in 2013, can be found here – 4 Steps to Your Marketing Plan! This post is the third in a …
Shelli’s 4 Golden Rules of Marketing
This post is the second in a three-part series exploring marketing and social marketing for public health professionals. Click here to read part one: Social Marketing: A Fundamental Public Health …
Social Marketing: A Fundamental Public Health Practice
I am teaching a class at the Colorado School of Public Health on nonprofit organizations and public health. The class focuses on the role of nonprofits in public health and …
The Meaning of Strategic
I am always amazed how frequently the word “strategic” is used – especially when it is used to describe plans, decisions, and actions that actually aren’t very strategic! In part, this happens …